The missing manual for selling your business — now as software.
Most owners only sell once. The buyer has done it a hundred times. That asymmetry is the gap I've spent my career closing — first across an advisory desk, then through a book, and now through software you can use whether or not we ever meet.
Almost every owner I've worked with came to the table without knowing what to expect, or why things were the way they were. They didn't know how a buyer would evaluate their financials. They didn't know what a fair multiple looked like for their industry. They didn't know which gaps would get discounted, which would be deal-breakers, and which they could close in twelve months of focused work.
That gap costs sellers millions of dollars in aggregate every year. I wrote Capture to close part of it on paper. Exit OSx is the other part — the operational layer that turns a framework you read once into a workspace you can live in, between meetings, on your own terms, before any buyer is in the room.
It's the workspace I use with my own clients. Now you can use it too.
Brad Feldman
Managing Director, Pasadena Private Advisors
Brad is an investment banker, exit planner, and educator specializing in business succession planning and value realization for lower-middle-market companies. His advisory practice serves owner-operators across professional services, healthcare, manufacturing, industrials, and technology-enabled businesses — typically in the $1M–$25M+ revenue band, preparing for a liquidity event in the next 12–36 months.
Brad began his career at Price Waterhouse as a Certified Public Accountant and holds an MBA from Duke University. He is an adjunct professor at California State University, Los Angeles, and the author of Capture: How Business Owners Unlock Value, Exit with Purpose, & Step into What's Next. He holds FINRA Series 63, 65, and 79 licenses and regularly collaborates with CPAs and attorneys to align tax strategy, risk management, and succession outcomes.
He built Exit OSx because the framework he uses with clients shouldn't require a retainer to access.
Capture — read it before the workspace, or alongside it.
How Business Owners Unlock Value, Exit with Purpose, & Step into What's Next.
You will leave your business someday. The only question is whether it will be by design — or by default. Capture is the framework. Exit OSx is the operational layer that runs it.
Start where every conversation with my clients starts.
Eight questions. Two minutes. The dollar discount a buyer would apply, and the three highest-leverage things you could do to close it.
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