Pricing

One methodology.
Two ways to use it.

The same buyer-grade diagnostic, three-method valuation, and value-creation playbook, whether you run the business or advise the owners. Pick the one that's you.

Owner

You own the company.

Start free: see your buyer scorecard and a value range. Upgrade to value the business in full, see what a buyer would discount, and close the gap before you ever sit across from one.

$199/mo

Billed annually at $2,388. Save $600 a year.

  • One workspace for your business
  • Valuation, diagnostic, playbook, data room, and reports
  • 30-day money-back guarantee
Your brand, your clients
Advisor

You advise the owners.

Deliver the entire platform to your clients under your own brand: your domain, your logo, and one dashboard across every engagement.

$299/mo

Includes your custom domain, branding, and first client, then $149/mo per additional client. Billed monthly.

  • White-labeled workspace and reports
  • Portfolio view of every client's readiness and valuation
  • Act on their behalf, with a full audit trail
  • No annual commitment, no enterprise contract

Not sure which? If the business is yours, you're an Owner. If you serve business-owner clients and want it under your brand, you're an Advisor.

30-day money-back guarantee

On both plans. Cancel within 30 days for any reason and every subscription fee you've paid is refunded, no questions asked.

The same engine, either way.

Everything below is in the Owner workspace and in every client site an Advisor manages.

Three-method valuation blend

EBITDA multiple, DCF, and public-company comps, weighted in a blend you can adjust. No black box.

Buyer-type readiness diagnostic

How Strategic, PE, and Search Fund buyers each see the business, with the dollar discount each would apply.

Action playbook

Every action tied to a real readiness signal. Sequenced by buyer impact, time, and cost.

Evidence library and QuickBooks sync

Build the data room as you go. Live financials, per-row tracking, an advisor-grade audit trail.

Personal financial statement and retirement modeling

See whether the after-tax proceeds actually fund the life after. State-by-state cap gains, withdrawal tax, the works.

Deal-structure modeling and branded PDF report

Model the offer before the call, then share a clean summary with a CPA, banker, or buyer when it gets real.

For advisors

Built for advisors with business-owner clients.

Exit OSx was built from the advisor's side of the desk, by an investment banker and exit planner, to run his own engagements. The methodology is the same one he uses; the brand on it is yours. Your clients experience your practice, not ours.

Exit planners

Run the readiness methodology you already teach, without building the software to deliver it.

Investment bankers

Get sell-side clients buyer-ready before the mandate, and defend the number with three triangulated methods.

Fractional CFOs

Turn the financials you already own into a valuation and an improvement roadmap your clients can act on.

CAAS-model CPA firms

Add advisory revenue on top of compliance work, using the QuickBooks data already flowing through your practice.

Wealth managers

Connect the business sale to the financial plan. Model after-tax proceeds and whether they fund the life after.

Common questions

How do I choose between Owner and Advisor?
If you run a single business and want to get it buyer-ready, choose Owner. If you serve business-owner clients and want to deliver the platform under your own brand and manage them all in one place, choose Advisor.
How does Advisor pricing work?
$299/mo for your white-labeled account, which covers your custom domain, branding, the client-management dashboard, and your first client. Each additional client is $149/mo. Advisor accounts are billed monthly; there is no annual discount.
Is there a free version?
Yes. A free account shows your buyer-readiness scorecard and a value range for your business. The paid plan unlocks the full analysis: the three-method valuation, your after-tax proceeds, net-worth and retirement fit, and the value-creation playbook. Paid plans come with a 30-day money-back guarantee: subscribe, use it fully, and if it isn't for you, cancel within 30 days for any reason and we refund every dollar you've paid.
Can I export my data?
Yes. Under Account, Data export downloads a zip of all your facts, snapshots, evidence files, and the most recent PDF report. No lock-in.
Who built this?
Brad Feldman, exit planner, investment banker, and author of Capture. He built it to use with his own clients.
Is my data confidential?
Your workspace is private to you and any advisor you explicitly invite. We don't train models on your data and don't sell it. Privacy and Terms are in the footer.