- How do I choose between Owner and Advisor?
- If you run a single business and want to get it buyer-ready, choose Owner. If you serve business-owner clients and want to deliver the platform under your own brand and manage them all in one place, choose Advisor.
- How does Advisor pricing work?
- $299/mo for your white-labeled account, which covers your custom domain, branding, the client-management dashboard, and your first client. Each additional client is $149/mo. Advisor accounts are billed monthly; there is no annual discount.
- Is there a free version?
- Yes. A free account shows your buyer-readiness scorecard and a value range for your business. The paid plan unlocks the full analysis: the three-method valuation, your after-tax proceeds, net-worth and retirement fit, and the value-creation playbook. Paid plans come with a 30-day money-back guarantee: subscribe, use it fully, and if it isn't for you, cancel within 30 days for any reason and we refund every dollar you've paid.
- Can I export my data?
- Yes. Under Account, Data export downloads a zip of all your facts, snapshots, evidence files, and the most recent PDF report. No lock-in.
- Who built this?
- Brad Feldman, exit planner, investment banker, and author of Capture. He built it to use with his own clients.
- Is my data confidential?
- Your workspace is private to you and any advisor you explicitly invite. We don't train models on your data and don't sell it. Privacy and Terms are in the footer.